Our Service Solution

We are proud of our exceptional suite of digital services tailored specifically for the hospitality sector. We understand the unique challenges and opportunities that arise in this dynamic landscape, and our comprehensive solutions are designed to grow direct bookings.

One of our key offerings is website and booking engine management, where our team of experts maintain booking conversions on a daily basis. We go beyond mere updates by providing compelling imagery and generating engaging digital content. Whether it’s refreshing existing content or creating new pages, our goal is to manage the user through their journey and ensure they convert to a booking.

In addition, we take charge of the hotels Search Engine Management (SEM) to ensure optimal visibility in search engine rankings. Our dedicated team of SEO specialists continuously evaluates the keywords that drive the right traffic to your hotels website and we identify new business opportunities for each of our clients to capitalise on.

Paid search is another area where we excel. We manage your Google AdWords, Bing, and Metasearch campaigns, leveraging the latest strategies to generate substantial increase in bookings for your business. Our expertise in this ever-evolving field ensures that you stay ahead of the competition and maximise your return on your advertising budget.

Furthermore, we offer top-notch digital design services for your social media and advertising needs. Our creative team crafts visually stunning and impactful designs that resonate with your target audience, helping you build a strong brand presence across various digital platforms.

However, our true strength lies in the synergy we create by combining our revenue services with our digital expertise. Our revenue experts and digital specialists work seamlessly together to deliver outstanding results for your hotel. It is through this unique combination of services that we unlock unparalleled value for our clients.

At Great National, we believe in going beyond the ordinary. We strive to provide you with a holistic approach to digital solutions that go above and beyond your expectations. Let us supercharge your business with our comprehensive suite of services and drive your success to new heights.

June 27, 2024

A challenging business environment

Over the last few years the industry has faced numerous obstacles that have tested its resilience. One of the major challenges has been the attack on the industry’s cost base. Double-digit cost increases in linen prices, food and beverage prices, and labor costs have put significant pressure on our businesses.

Moreover, the recent minimum wage increases have not only impacted wages but also led to a bump up for all staff. In addition to this, the industry has seen a wave of talented individuals leaving the sector due to the impact of the COVID-19 pandemic.

However, even though these are big challenges the industry has approached them with a positive mindset. Despite the obstacles, there is a wealth of talent within the industry. With clear focus and strong management, these challenges can be overcome, and businesses can thrive.

In order to navigate this challenging landscape, it is crucial for businesses to continue delivering a value offering that operates off a healthy margin. By strategically managing costs, exploring innovative solutions, and adapting to the changing demands of the market, the industry can not only survive but also prosper.

It is essential for industry leaders to foster a culture of innovation and collaboration, encouraging the exchange of ideas and best practices. By leveraging the expertise and experience within the industry, businesses can uncover new opportunities and drive sustainable growth.

In conclusion, while the hotel industry has faced significant challenges, the positivity in embracing change, capitalising on talent, and implementing effective strategies has meant that we are overcoming these obstacles and that we will thrive in this climate of change.

June 27, 2024

The Independen Hotel’s Champions

Great National Hotels, the champion for the independent hotel industry, has been providing world-class unbranded services for the past 14 years. Our objective has always been to offer independent hotels of all sizes access to services that are typically only available through international groups. By joining Great National, independent hotels can benefit from cost-effective solutions and a range of services that enhance their operations.

One of the original services we provided (and still do today) is the 24/7 outsourcing of call centre reservations. By outsourcing this function, hoteliers created the time to focus on incredible guest experiences.

As our offering evolved we now offer specialist web design and development services, as well as digital media services, enabling hotels to have a strong online presence and reach a wider audience cost effectively.

As a company, we have evolved to specialize in key digital and technology skillsets, particularly in revenue management and revenue optimization. Our team now includes industry experts such as Rachel Howes, the original managing director of booking.com UK, and Leo Dempsey, a renowned hotel operator. Their expertise allows us to better understand the needs of our hotel clients and achieve unprecedented rates of client bookings.

From our inception, we have remained committed to being the champion for independent hotels. We understand the unique challenges and opportunities they face, and we continue to provide the necessary support and services to help them thrive in a competitive industry. Great National Hotels is here to empower independent hotels and elevate their success.

June 26, 2024

Enhancing the Hospitality

Introduction:
In today’s rapidly evolving hospitality industry, ensuring a seamless service experience has become paramount for success. As a leading digital and revenue optimisation company, we understand the unique challenges faced by hotels and are committed to providing exceptional support with digital and technology services. In this blog, we will delve into the key aspects of our service, highlighting how we go above and beyond to meet our clients’ needs and exceed their expectations.

Understanding the Hotel’s Strategy:
At our core, we believe that a successful partnership begins with a deep understanding of our clients’ vision and strategy. By immersing ourselves in their goals and objectives, we can align our services to provide tailored solutions that drive their success. From Zoom calls to face-to-face meetings, we engage with our clients to ensure a comprehensive understanding of their strategic direction.

Empathising with Team Members:
We recognise that a hotel’s success lies not only in its strategy but also in the dedication and expertise of its team members. As a hospitality revenue specialists we make it our mission to understand and connect with the individuals who form the backbone of our clients’ properties. By fostering relationships and actively engaging with the hotel’s team members, we create a collaborative environment that drives mutual growth and success.

Beyond the Account Manager:
Our commitment to exceptional service extends beyond the dedicated account manager assigned to each client. We believe in providing our clients with access to a diverse team of specialists who possess a wealth of knowledge and expertise in various areas. This ensures that the hotel can tap into a wide range of resources, enabling them to address any challenge or seize new opportunities effectively.

Flexible and Bespoke Service:
Every hotel is unique, and we understand that their needs may vary. To accommodate this, we offer a flexible and bespoke service model. Our clients can access our support for varying amounts of time each week, allowing them to tailor our involvement to their specific requirements. This personalized approach ensures that our clients receive the right level of support precisely when they need it.

Being an Extension of Our Clients’ Team:
As a service provider, our objective is to seamlessly integrate into our clients’ operations, becoming an extension of their team. We offer comprehensive digital and technology support, bridging any gaps that may exist within their in-house capabilities. By leveraging our expertise, our clients can focus on delivering exceptional guest experiences, knowing that they have a reliable partner behind them.

Conclusion:
In the dynamic world of hospitality, providing an exceptional service experience is crucial for staying ahead of the competition. As a hospitality management company, we pride ourselves on understanding our clients’ strategies, empathising with their team members, and offering a flexible and bespoke service. By being an extension of our clients’ team, we ensure they have the digital and technology support they need to achieve their goals. Partner with us to enhance your hospitality experience and unlock new levels of success.

June 26, 2024

Embracing Remote Working

Introduction:
In the face of unprecedented challenges brought forth by the COVID-19 pandemic, businesses were required to adapt and reimagine their operations. At our core, we are a technology company specializing in providing marketing and digital services to independent hoteliers. We recognized the need to embrace remote working as a strategic imperative in attracting the most talented individuals in our field. The shift to a remote work model has revolutionized our approach, enabling us to transcend geographical boundaries and tap into an expansive talent pool. With our clients and customers at the forefront, this transformation has empowered us to deliver exceptional outcomes.

Embracing Location Independence:
Being a technology-driven organization, our services are not bound by physical locations. This inherent advantage has allowed us to operate seamlessly from anywhere in the world. By fully embracing remote working, we have unlocked countless opportunities for growth and innovation. Our Chief E-commerce Officer, for example, is now stationed three hours away, while our Head of Revenue operates just two hours from our headquarters. Even within our sister company, Classic British Hotels, our management team is spread across the United Kingdom. This strategic approach has not only facilitated collaboration but has also broadened our reach, enabling us to cater to a diverse range of clientele.

Attracting Top Talent:
Our relentless pursuit of excellence necessitates the recruitment of exceptional individuals who share our passion and vision. By embracing remote working, we have successfully attracted an incredibly diverse and talented pool of professionals. The removal of geographical constraints has allowed us to tap into expertise from all corners of the globe. This infusion of fresh perspectives, coupled with our unwavering commitment to our clients, has propelled us to new heights of success.

Transforming What We Do:
The adoption of remote working has revolutionized our approach to delivering unparalleled services. It has facilitated seamless collaboration, enabling our teams to work cohesively toward a common goal. The diverse backgrounds and experiences of our remote workforce have fostered a culture of innovation and creativity, sparking fresh ideas that drive our business forward. With our clients and customers at the heart of everything we do, this transformation has empowered us to exceed expectations, adapt swiftly to changing market dynamics, and consistently deliver exceptional results.

Conclusion:
Embracing remote working has been a game-changer for our organization. It has allowed us to transcend geographical boundaries, attract top talent, and transform our operations. By leveraging technology and embracing a location-independent work model, we have unlocked limitless potential and positioned ourselves as industry leaders. Our commitment to our clients and customers remains unwavering, and we will continue to harness the power of remote working to drive innovation, deliver excellence, and shape the future of our industry.

June 8, 2024

Great National Signature Dish

A celebration of fresh, local, and exquisite flavours.

At great national tells, we pride ourselves on delivering expect exceptional experiences to our guests. Today we are thrilled to elevate that experience even further with the launch of our new signature dishes, created and perfected by our in-house food innovation team.

This exciting development is being rolled out across all our group hotels, bringing a new standard of culinary excellence to all our guests.

Innovation and Quality the Heart of Our New Menu.

Our new signature dishes are a testament to our commitment to innovation, quality and consistency. Each dish has been meticulously crafted by our talented chefs, who have combined their culinary expertise when their passion for fresh local ingredients.

The results? A menu that delights the senses and celebrates the rich bounty of the countryside. Fresh homegrown produce from our farms to your plate is a cornerstone of our new signature dishes.

At Great National Hotels, we believe that the best flavours come from the freshest ingredients. Our chefs work closely with local farmers and suppliers to source seasonal vegetables, herbs and fruits that are grown with care and harvested at their peak. This commitment to freshness ensures that every bite burst with natural vibrant flavours.

Prime Black Angus Beef a Cut Above the Rest

For our meat lovers our new signature dishes feature prime ethically reared Black Angus beef, renowned for its superior quality, tenderness and flavour sourced from trusted local suppliers.

Our Black Angus Beef is carefully selected and prepared to bring out its best qualities. Whether you prefer a perfectly grilled steak or a slow cooked roast, or chefs have created dishes that highlight the rich, juicy flavours of this exceptional beef.

A Culinary Journey Wonderful Flavours Cooked Brilliantly

Our in-house food innovation team has gone above and beyond to ensure that every dish of our new menu offers a culinary journey like no other. From the first bite of the last year experience Symphony of flavours that are thoughtfully balanced an expertly cooked each dish is a testament to the skill and creativity of our chefs who are dedicated to bringing you’re the best dining experience possible.

Consistent Great Food Everyday Every Meal

We understand that consistency is the key to a great dining experience that’s why we’ve made it our mission to deliver exceptional food every day at every meal.

Or new signature dishes are not just a one-time offering they’re a permanent addition to our menu, ensuring that you can enjoy the same high quality delicious food whenever you dine with us.

We invite you to visit any of our great national tells and discover the new signature dishes for yourself whether you’re staying with us for relaxing getaway or simply dropping by from meal we promised to deliver an unforgettable dining experience that creates the best that celebrates the best of Irish cuisine.

Bone Appetit!!

Stay tuned for more updates on our culinary innovations and be sure to follow us on social media from behind the scenes looks, special offers and more.

#great national hotels #signature dishes #local produce #black Angus beef #food innovation #culinary excellence #fresh flavours #consistent quality

James Sullivan CFO Great National Hotels & Resorts (Group) Ltd